All those cheap crappy boards for sale in toy stores, sporting goods stores, WalMart, Target and mall stores have a valid place - THE TRASH.
Don't ride crap. Low quality boards sold in these stores will break, the trucks will snap and the wheels will wear unevenly. All of this is likely to cause you injury and possibly an expensive visit to the hospital. If your parents think they're saving money buying a skateboard for you at WalMart... just ask them how much their healthcare deductible is. It's probably at least 5 times the cost of a new complete!
Only your local independent skate shop sells quality skate products.
Uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter in the mall, discount stores, toy stores and sporting goods stores.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Your local skate shop is the only place that cares about you and ensuring you get high quality equipment. Department stores, toy stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
Check out our Support Your Local Independent Skateboard Shop resource center #sylss.
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